Yoke van Dam
Yoke van Dam is a catalyst for change, whether in a person, team or an entire company. She is a qualified behavioural change and leadership coach, public speaker, facilitator, trainer and sales consultant with more than 16 years’ experience.
Specialising in neurolinguistic programming, Yoke trains and coaches business leaders, executives, sales teams and individual staff members the tangible skills that can deliver the outcomes they want. She also presents keynotes in corporate and other settings to bring about positive change.
Her training specialties include sales, persuasion, presentation and emotional intelligence. She balances theory with practical solutions, and is highly adept at engaging her audience to be active participants in the development of these solutions so that they own them and want to make them work.
She has done several thousand hours of training and presentation to clients as diverse as sales executives, business leaders and owners, customer service agents, marketers, lawyers, engineers and accountants.
The industries she has covered range from automotive, retail, manufacturing and engineering to advertising, publishing, legal and academic.
Yoke has written for Entrepreneur magazine and contributes articles on emotional intelligence to the Female Entrepreneurship Collective. The video of her talk at Disrupt HR in Sandton, Johannesburg, in August 2018 became the most watched worldwide in the two weeks following the event. She is often interviewed on Mix FM and Radio Today.
Yoke got 10 years’ consultative sales experience working for Oxford Publishers, Pearson and Entrepreneur magazine. Additionally, she trained the national sales teams of Auto Trader, Commercial Trader, Auto Fuzion, Bikes and Corporate Sales. She developed team-building and staff dynamics workshops for Auto Trader and various companies. With her passion she founded Y-Connect in 2017.